What is a Licensing Agency?
A licensing agency is an agency that that helps extend the life of a current brand. They help create new ideas and try to open doors to new markets. For example: The Atari brand is known within the gaming industry, but with a licensing agency they help extend the brand by contacting manufacturers who create Atari paraphernelia (tshirts, cups, etc. ), now widening to customer base to not only games but also everyday items.
For more information : http://www.brandgenuity.com/
http://www.licensing.org/
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