What is a pledge drive?
A pledge drive is a period of fundraising (that usually lasts for afew days or a week) most often used by public broadcasting stations(such as PBS on television and NPR on radio). Guests, currentmembers, and others usually explain why the station is so importantin their lives and then ask others to join or renew memberships bycalling in or donating online. There are often incentives forjoining or renewing at a certain level/amount--for instance, if youpledge $50, then you will receive a T-shirt. Pledge drives usuallyoccur at least twice a year and sometimes three or four times.
No comments:
Post a Comment